How to speed up your website for conversion
People are impatient and in the age of technology where most operations are done online using phones and other technological devices, most time is spent on the internet. Therefore, any activity that seems to be wasting their time will stir up impatience and lead to frustration. A slow website causes frustration in people which makes […]
Guide to agency pricing model: Know what works best for your business
Determining how much to charge clients is a key choice to make. Building an agency involves inquiring aspects like branding, digital marketing, search engine optimization, etc. Despite the challenges involved, the agency pricing model must be part of the consideration of agency building as it is part of what will make or break it. The […]
A step-by-step guide to building brand loyalty
Loyal customers are desired since customers are an important component for any success of a brand. Building loyal customers does not come easily; it requires much work. Actually, brand loyalty is earned and does not come by accident. Building a loyal large following is crucial for a brand to be remembered and recognized. Loyalty extends […]
Worst branding mistakes and how to avoid them
A Brand is the first thing people notice about a business when they visit a website or interact with products or services associated with it. It is what differentiates a company from the others in the same market. Good branding cannot be emphasized enough since it gives the first impression and sets the pace and […]
Extending user experience beyond the website
User experience (UX) is important in branding since the brand is created to offer solutions to their needs. UX reinforces the brand’s identity and promotes the brand from one person to the other. Therefore, it should be part of the greater picture in branding for successful results. A website is the main tool that people […]
Best SEO practices for mobile phones you should know
Technological advancement has eased people’s ability to interact and access information at the touch of the phone in their hand. Previously, the information had to be accessed via desktop computers which was rare. Mobile phones especially smartphones, tablets and Ipads have become the go-to devices when seeking information. People spend most of their time on […]
The logo design process: Full guide to professional logo development
Most people recognize a company without hesitation mainly because of its logo. A logo is not the brand of the company but it is a crucial representation of what the company stands for. As much as the logo may be a small icon, it is not simple to design it all together and it requires […]
9 SEO best practices that you wish you had known
“If you want to hide something, put it on pages 2 and beyond of Google Search Engine”. This means people hardly go beyond the first page when they are looking for information, research by HubSpot. Therefore, ranking on Google Search is and should be a priority for any brand. Marketing has evolved from traditional marketing […]
Evaluating & critiquing logo design: What to look for?
A logo is a key element of a company’s brand. It is not the brand but has a solid impact on how the brand is viewed. Any good design is as strong as its collaborative effort which includes logos. A design’s main purpose is to solve problems by offering visual solutions. As a design, a […]
Why logo design is an important part of your brand identity
What would a body without a face to attach to look like? Yes! You are right! It would be meaningless. So is the case of having a company without a logo or worse, a substandard one for that matter. People first recognise and associate a logo with a company/brand. It is the main visual component […]
