How To Create A Brand Style: A Comprehensive Guide
Brand consistency is critical to developing trust and loyalty with your target audience. Just as people are inclined to trust friends who have consistent personalities, your customers are likely to feel the same way. Brands develop consistency not only by providing high-quality products or services but also by following brand style guidelines. These are the […]
Designing a Logo for Your Brand: Comprehensive Guide
What comes to mind when you hear about famous food or coffee joints like Mcdonald’s and Starbucks? Their logos, right? That’s because logos are the most distinct features of the companies. A logo is one of the most critical aspects of brand identity as it creates an image customer can relate to and differentiates you […]
Brand identity: What it is and how to develop it
The modern-day consumer is interested in more than just buying products or enlisting services. They also want to build a connection with the brand behind these offerings. They want to familiarise themselves with the brand’s voice, core values, and aesthetics. So, what does this mean for business owners? It means you must take a multi-faceted […]
Everything you need to know about logo trademark
Nowadays, art theft doesn’t just happen in intricately planned heists staged at exhibitions and museums. The truth is that designs are being copied and stolen left, right and centre; from the marketing sector to fashion and more. Unfortunately, logo designs are equally susceptible to this kind of theft. This is why trademarking your logo is […]
Logo Shapes: Psychology and meaning to logo shapes
What is the one thing that a chessboard, slice of bread and picture frame have in common? If you’re thinking about the answer, then you’ve already started to envision their silhouette. In fact, some of these objects might have elicited specific emotions. Obviously, the similarity is the fact that they all have a square shape. […]
I have a logo, now what?
Have you just finished designing your company logo? Congratulations! Developing a business logo is a significant milestone in marketing and branding your business. But what’s the next step? Well, the answer depends on the type of small business you’re operating. A consultant will use the logo on his website and business cards, while a restaurant […]
The logo design process: Full guide to professional logo development
Most people recognize a company without hesitation mainly because of its logo. A logo is not the brand of the company but it is a crucial representation of what the company stands for. As much as the logo may be a small icon, it is not simple to design it all together and it requires […]
Evaluating & critiquing logo design: What to look for?
A logo is a key element of a company’s brand. It is not the brand but has a solid impact on how the brand is viewed. Any good design is as strong as its collaborative effort which includes logos. A design’s main purpose is to solve problems by offering visual solutions. As a design, a […]
Why logo design is an important part of your brand identity
What would a body without a face to attach to look like? Yes! You are right! It would be meaningless. So is the case of having a company without a logo or worse, a substandard one for that matter. People first recognise and associate a logo with a company/brand. It is the main visual component […]
Building a Unique Brand Identity
Imagine walking into a room full of people and almost everyone recognizes you! How would that make you feel? What will run in your mind and what message you will give them? This is the same when you have a unique brand identity. It is what people speak about you especially when you are not […]
