Equity Bank Rebrands With A New Logo and Identity
Equity Bank has just launched a new brand identity not being the first brand to have had a major rebrand in Kenya this year. Rebranding has never been an easy thing to crack especially if it encompasses having a fresh new look. Regardless of the company size without approaching your rebrand strategically, your business runs […]
6 Logo Design Tips That Trusted Brands have Learned to Leverage
In the case, you have come across branding there two focus that you may want to approach to have an effective brand. First, it is brand recognition and brand identity towards the company?s segmented market. You would find these aspects being crucial in staying consistent with overall business and communications strategy in order to avoid […]
What Is A Logo? Definitive Guide Made Simple
A logo contributes significantly to a company’s success. It says a lot about the company by displaying what it does, and why it is unique and evokes emotion in customers. As such, designers are tasked with the responsibility of creating a symbol that acts as a visual manifestation of the company’s brand. This article will […]
How To Determine When It?s Time To Rebrand
As a business there comes a time when you need to rebrand and give a fresh or total new look to your brand. Often it might be caused by the evolution of the business, new ownership, reposition your brand in the market or a bad reputation of the brand over time. Whatever the reason, it?s […]
5 worst mistakes to avoid when creating a branding strategy
All branding mistakes are not created equal. It can be done deliberately or unknowingly. Either way, when you?re just starting out, repercussions can be much more serious than that of an established business, because chances are, there?s nothing to fall back on.
Establishing a brand identity that generates an incredible reputation
Basically, as a brand, your main goal shouldn?t be just about advertising yourself to the audience and potential customers, you should focus more on building for yourself a reliable and trusted brand.
6 proven ways to help improve your brand visibility
Engaging with your target audience and improving your brand presence both with both online and offline marketing is vital to any business…
4 Ways to building a strong brand identity for your startup
One of the primary reasons that people buy products from a business is because they trust their name. Establishing credibility enables people…
