Barclays Bank rebranded identity to Absa Kenya
Absa Kenya formerly known as Barclays (Barclays Africa Group Limited) has rebranded its identity in Kenyan in order to inject a stronger sense of personality and establish consistency across their global branding. “Our new name and brand are an expression of our new purpose and strategic direction, which commits us to grow in Africa,” Absa […]
The Warner Bros. Shield new logo and identity
Warner Bros the world’s leading entertainment companies had a recent rebrand of their identity. The project had an update of the iconic shield and makes it the foundation for a comprehensive identity system, including a custom typeface inspired by the logo. The Warner Bros logo hadn’t been updated since 1993 with the company shield seeing […]
Equity Bank Rebrands With A New Logo and Identity
Equity Bank has just launched a new brand identity not being the first brand to have had a major rebrand in Kenya this year. Rebranding has never been an easy thing to crack especially if it encompasses having a fresh new look. Regardless of the company size without approaching your rebrand strategically, your business runs […]
Exquisite Brands: Interview With Food Stylist Reina Cooks
A restaurant-related brand may require to have food photography as their asset in telling their brand story and develop the product experience for the customers in boosting any sell and brands reputation. A well-set up meal composition in either a video or photo makes the difference by adding value to your brand in converting the […]
6 Most Successful Rebranding Ever Made in Kenya
Rebranding your business may often come as a result of many reasons that typically relates to changing the brand image of a company or an organization. The rebranding process may take different forms depending upon the objective expected to achieve. For instance the rebrand of Orange Kenya to Telkom which took a total and fresh […]
Liaison Group Launched A New Brand identity
A company may require to rebrand in the need to reflect its growth or evolution in the business module. Liaison Group has unveiled a new brand identity to reflect the company’s evolution into a non-banking financial services organization. About Liaison Group Liaison Group was founded in 1981 as a non-banking financial services company that […]
Pewin Cabs move to rebrand as PTG Travel
Pewin Cabs a transport solution company serving the Kenyan market has rebranded to PTG Travel. The strategy of the move has been to increase its market share by offering diversified service in the target market. This comes after ten years of operation since its launch, with PTG Travel being known in providing fast pick-ups with […]
Baobab World: Simplicity and Style In The Creative Sector In Kenya
Over the years Kenya has become the hub of the entrepreneurial venture with having an increase in the informal sector (also known as Jua Kali sector) of the artisans. This increase constitutes the 5.3 per cent year-on-year to 15.9 million persons in both the private and public sector According to the Kenya National Bureau of […]
Western Union Rebrands With A New Logo
The global cross-border and currency payment services provider Western Union company has launched a new brand identity which comes with a new logo and a monogram. The newly-announced Western Union business solutions are set to offer small and medium-sized businesses (SMEs) access to its services. This is expected to allow businesses to carry out international […]
Taxify rebrands as Bolt With A New Identity For Transport Industry Company
The Rebrand of Taxify (currently Bolt) comes as a shift on the adaptation of the demand on transportation platform just like Uber and other brands. The new identity for Taxify that has a change of name to Bolt and a new brand identity focus on aligning the company?s broader vision of transportation which has begun […]
