How Project Circleg Impacts Local Community In Kenya With Recycled Plastic Waste
A product, service, and experience are regarded as human-centred design when the process and the end result seek to improve the lives of people living in poverty. The human-centred design approach provides integration of the needs and requirements of those affected and the local production and the possibilities for maintenance which are key factors for […]
A New Brand Identity for Slack by Pentagram
Slack a platform for collaborating and improving on the workflows have released a new brand identity on Wednesday. Since 2013 Slack has been identified with improving the workflow and communication of professions. Statistics: According to?McKinsey Global Institute, productivity improves by 20-25% in organizations with connected employees. Use of Slack to communicate simple messages decrease the […]
MailChimp launches a new logo and identity
With the growth of a company, the need to rebrand and develop a totally new brand identity or revision of the existing one emerges. Mailchimp introduced a new identity designed yesterday, which came with a drop in the script type, a more prominent identity for the brand. Mailchimp’s script logo has always been a favourite […]
HEVA Fund gives a boost to the creative sector in East Africa with KES 90 Million investment
image source: HevaFund What comes as a significant project for the creative industry based in Kenya and the wider East African region is the Heva signed credit investment agreement with Agence Française de Développement (AFD) on Thursday 21st of June 2018. The project which is worth KES 90 Million (Euro 800,000) is a 2018/2022 Heva […]
Introducing the New Simpaul Design Agency Website
We?ve redesigned our agency website to better serve our audience with a simplified visual design language and a strong emphasis on how we approach…
Design 2 Transform, reflections on our journey
Whatever we do, we must have a positive impact in our society. We engage our creative imagination to solve problems by leveraging the power of technology…
Safaricom’s Identity Rebrand
The popular green wordmark design has always been an essential aspect of Safaricom’s business model. The success of a company needless to say, is influenced greatly by the design of their digital platform and their website . To this end, the Safaricom logo has played an important role in the company’s design layouts. It has […]
Telkom Kenya Rebrand With New Logo and Identity
When Telkom Kenya announced a rebrand from Orange Kenya in June 2017, there was a lot of anticipation. The company’s rebrand wasn’t simply a new logo, it involved a strategic overhaul that would completely transform public perception. Change can be surprising and divisive especially if it’s a brand you already know and love. Most clients […]
K-Rep Bank Major rebrand to Sidian bank With A New Identity
The known K-rep Bank has decided to get a new look and rename to Sidian Bank. The need to rebrand could therefore not be overlooked. According to Zilojo agency that worked on the project, K-Rep Bank needed to communicate the change in its strategy which aimed at the future operation of the company. The rebrand […]
A Fresh New SendGrid Identity: Logo Evolution
Oftentimes, a rebranding process is aimed to create a fresh feel and modern brand look. The tendency to make mistakes during this rigorous process is usually high. For a company such as SendGrid, the new logo would need to tell an important story about where the company’s lifecycle especially since SendGrid is so ingrained in […]
