Back

Brand Identity

Brand Identity

Your brand identity is more than just a logo—it’s the expression of your brand’s personality, values, and voice. From your name and tagline to your logo, colours, and typography we work together to make your brand instantly recognizable in a crowded market. With a strong brand identity, we create a cohesive system, guided by your brand’s purpose and positioning, ensuring clarity, consistency, and lasting impact.

0x
improvement in brand recall and visual consistency
Improved 0
content creation using ready-to-deploy templates
- 0%
reduction in design inconsistencies across marketing assets
Strong 0
pitch conversion and trust from consistent brand presence

Our creative capabilities.

We provide comprehensive creative and branding services, with expertise in creative strategy, branding, copywriting, as well as complete video, photo, audio, and graphic & motion production.

Visual Identity

We thoughtfully craft visual identity for brand experiences that are cohesive across customer touchpoints. Make a lasting impression with a visual identity system that boldly differentiates your brand from the competition and builds a foundation for customer trust.

 

Brand Style Guide

Ensure a cohesive, consistent brand experience across touchpoints with clearly articulated brand guidelines. Clearly defined brand guidelines help in how the brand is executed. Create precise brand guidelines that outline everything from font and color to logo and brand voice.

Brand Messaging

Tell a story that will be remembered with messaging that resonates with your target audiences. Your brand messaging is the narrative framework that defines your brand—for customers and employees alike. It includes everything from your mission, vision, and core values to your website and ad copy.

Marketing Collateral & Content Creation

We specialize in marketing collateral that’s aligned with your brand guidelines, and designed for impact and education. Boost brand awareness and bolster competitive differentiation with collateral and content curation to target key audiences, capture attention, and move customers to act.

Our Approach to Brand Identity

Proven to results to boost brand awareness and build brand equity for business growth.

Partner with us in crafting strong identity that lays the groundwork for your brand experiences that customers simply can’t ignore.

01

Clarity &
Consitency

Align your messaging, visuals, and experiences across touchpoints by saying the right thing to the right audience at the right time.

02

Connection & Differentiation

Stand out by by differentiation with a compelling positioning. Get to Build trust, relevance, and loyalty.

03

Business Focus & Market Expansion

Align internal teams around a shared brand narrative well as make brand decisions confidently as you grow or pivot

Start a brand identity project

We’re just a message away—let’s shape your next big idea together.

Recent works

June 3, 2020

Kipeto Energy

A global brand entrusted us with a unique challenge: crafting an internal tool to share its…

Show Project
Kipeto Energy
June 3, 2019

RDM Africa

We’ve created a unique visual system and strategy across the wide existing spectrum…

Show Project
RDM Africa
June 3, 2019

Power Shift Africa

We’ve created a unique visual system and strategy across the wide existing spectrum…

Show Project
Power Shift Africa
June 3, 2020

Mazingira Yetu

A global brand entrusted us with a unique challenge: crafting an internal tool to share its…

Show Project
Mazingira Yetu
June 3, 2020

Digital Rights Frontlines (DRF)

A global brand entrusted us with a unique challenge: crafting an internal tool to share its…

Show Project
Digital Rights Frontlines (DRF)
Peace Tech Lab
Scroll

This website stores cookies on your computer. Cookie Policy

Kipeto Energy

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato

View Project

RDM Africa

We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling…

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato

View Project

Power Shift Africa

We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato

View Project

Mazingira Yetu

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato

View Project

Digital Rights Frontlines (DRF)

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t…

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato

View Project
June 3, 2022

Peace Tech Lab

    View Project

    Let’s discuss your project

    Fill out the form below to speak with someone from our team.

    By clicking the button below, you consent to Simpaul Design and its associated brand using automated technology, including pre-recorded messages, cell phones and texts, and email, to contact you at the number and email address provided. This includes if the number is currently on any do-not-call lists. Privacy Policy.

    By clicking the button below, you consent to Simpaul Design and its associated brand using automated technology, including pre-recorded messages, cell phones and texts, and email, to contact you at the number and email address provided. This includes if the number is currently on any do-not-call lists. Privacy Policy.